Savvy

In collaboration with Songo Media, our mission was to create a fashionable young brand and a digital platform and app, named Savvy, aimed at sharing styling skills. We established the brand’s values, designed a cutting-edge color palette, illustrated various chatbot characters, and developed the Savvy logo.

Our work extended to building a unique and interactive mobile app and a fully responsive Facebook Messenger-based chat, offering a fun user experience.

The smart chatbot learns each follower’s style preferences, body type and the features they wish to hide or accentuate. It then offers personalized fashion advice, based on the user’s brand and style choices.

This app is an evolution of savvy.style chat-bot while the UX is based on another popular well known app – Tinder. Mimicking Tinder’s experience of swiping left & right, while using the savvy.style branding, this app gives the user insight about his styling choices and preferences.