The Fancy Color Research Foundation, more commonly known as The FCRF, is a company that specializes in data analysis of the Fancy Color diamond industry. With tools such as the Fancy Color Diamond Index, Diamond Rarity Evaluator and other industry benchmark tools, The FCRF is in the forefront of providing up-to-date, meaningful data analysis for diamond experts around the world.
Crafting the identity

The beginning of our work with The FCRF started all the way back in its inception in 2014. Since then, we developed a website that hosts cutting-edge tools, e-commerce and a paid membership system. To support the various activities of the Foundation, we were also commissioned to create the branding from the beginning to end – we streamlined their primary palette to a supercharged vivid blue that represents their luxurious culture. Creating the FCRF logo, diamond certificates, posters, exhibitions and all other branding materials needed, and we continue to propel our decade-long journey together.

The Diamond Diary

The FCRF Diamond Diary Tool. This cutting-edge tool offers a seamless experience for obtaining crucial information and insights about diamonds. Simply input the GIA number, and unlock a treasure trove of data encompassing carat weight, color grade, clarity grade, cut grade, and more.

Our meticulous design ensures that users gain a comprehensive understanding of the diamond’s quality and value. Empowering you to make informed decisions, whether you’re in the process of purchasing, selling, or insuring your precious gemstone. Explore the world of diamonds with confidence, courtesy of the Diamond Diary.

The Rarity Reports

The Fancy Color Diamond Rarity Tool™ stands out by providing users with insightful statistics on the rarity of their fancy color diamond. Offering a comprehensive evaluation, users can gauge the uniqueness of their diamond by comparing it to others in terms of color, carat size, shape, clarity, and saturation. What sets this tool apart is its ability to calculate the prevalence of diamonds with similar characteristics, drawing from a database of over 60,000 known fancy color diamonds in circulation.

In the meticulous design process, we crafted over 100 different color and shape diamond illustrations to ensure inclusivity across the entire market. Our team also engineered the SAAS platform with capabilities for customizing any given diamond specifications. The tool boasts full responsiveness, adapting seamlessly to various devices, and includes the unique feature of generating a physical certificate upon export. Experience the pinnacle of design and functionality with our Fancy Color Diamond Rarity Tool™.

The FCRF Index

This one-of-a-kind online tool opens up the world of historic data, unveiling price trends for yellow, blue, and pink fancy color diamonds. To make the rich data from FCRF easily accessible, we designed an intuitive platform that empowers users to compare data across different carat sizes, juxtapose diamond price trends with stock market indices such as Dow Jones and S&P, and track the price evolution of a diamond from its purchase date to the present.

Navigating the intricacies of data and user interactions, we designed the tool with versatile capabilities, allowing users to slice and dice data according to their ever-evolving requirements. Through ongoing tracking and user testing, we continuously refine the tool’s features. Our design extends to a full-color palette covering all possible diamonds and market indications, ensuring a visually enriching experience. We carefully crafted different user flows to enhance the overall user experience. Immerse yourself in the world of diamonds with the sophistication and functionality of our Fancy Color Diamond Index™ tool.