Our Diverse Clientele

At the heart of our narrative lies a diverse clientele, each with a unique identity and purpose. From the sophisticated SaaS platform of FCRF, estimating the rarity of diamonds, to the cutting-edge AI wizards of WillYou, facilitating a seamless online diamond shopping experience, we have collaborated with industry leaders, leaving an indelible mark in the diamond trade.

Tailored Design Systems

Central to our success is our ability to create tailored design systems for each client, aligning with their brand essence and market positioning. For companies like Circa, navigating the intricate world of diamond auctions, and EMD Diamonds, serving jewelers across the United States, our focus on boutique high-end branding has played a pivotal role in building trust and credibility.

Navigating Diamond Characteristics

In the intricate dance of diamonds, understanding and presenting their unique characteristics is paramount. We recognized the importance of the 4 C’s (Carat, Clarity, Color, and Cut) as the backbone of our design process. By implementing user-friendly filters and toggles tailored for e-commerce platforms or SaaS tools, we ensured that our designs seamlessly incorporated the nuanced needs of the industry. The incorporation of heuristics and thoughtfully curated color combinations not only enhances the user experience but also facilitates the development team’s task of creating an extensive array of diamond colors effortlessly. This strategic approach empowers our team to explore and offer a limitless palette of options, ensuring a truly personalized and immersive experience for our users.

Insights through Dashboards

For our long-standing clients, we implemented dashboards providing invaluable insights. Whether it’s comprehensive sales reports for e-commerce platforms or rarity evaluations and market indexes for end-users, our dashboards empower our clients to make informed decisions and track their diamonds’ journeys. Going beyond traditional UI design, we actively engage with user stories, leveraging tools like Hotjar to track and analyze user interactions. By incorporating a robust product management perspective, we ensure that our designs not only captivate aesthetically but also optimize functionality, delivering tangible improvements in performance and user satisfaction.


As we reflect on our journey with the diamond industry, the intricate dance of creativity, technology, and market dynamics becomes apparent. WeHover’s commitment to delivering sophisticated, user-centric design solutions has solidified lasting relationships with clients since 2014. In an industry where trust is as precious as the stones themselves, our experience as seasoned diamond industry product designers continues to shape the future of diamond trade.